Use the environment as part of the message
Venue-based advertising starts with context. A person at a restaurant or hotel has a different immediate purpose from someone at an event, campus or entertainment setting. Juice Boxx charging station screens can carry advertiser messages within those guest environments. That allows an advertiser to think beyond broad exposure and consider how the message relates to the moment. A dining-related message may fit one setting, while a travel, service, or event message may make more sense in another. The strongest concept usually respects the venue experience and communicates one clear idea. It should give the viewer a straightforward action or point to remember.
