Define the campaign decision first
Start with the result the campaign should support. An organizer may need to share event information. A sponsor may want people to recognize a brand, consider an offer, or take one clear action. An exhibitor may want to direct attendees to a booth or scheduled activity. Choose one primary objective so the screen message does not become a compressed list of unrelated requests.
State how the result would be evaluated before discussing creative. The advertising measurement guide separates confirmed campaign status from performance and helps advertisers ask what reporting is available. Juice Boxx does not promise reach, sales, leads, or another outcome before the campaign runs.
